KB&B – Family Marketing Experts
KB&B is the leading family marketing agency in DACH. Own research panel with 30,000+ family members, direct access to kids and parents, 9 specialized units. Founding partner of THE LEAGUE.
KB&B is the leading specialist agency for family marketing in the German-speaking DACH region. We combine own research, strategy, creation and activation – all under one roof, for brands that matter to kids, parents and families.
KB&B by the numbers
- 25+ years exclusively in family marketing – since 1999
- 30,000+ family members in the FACT FAMILY panel (largest data pool in DACH)
- Only agency in DACH with direct research access to kids and parents
- 1,000+ delivered projects, 15 proprietary studies, 12 industries
- 9 specialized units – research, strategy, creation and activation from one team
- 72 h turnaround for representative panel results possible
- Founding partner of THE LEAGUE – European family marketing network across 12+ countries
Our nine units
- Family Strategy – Datenbasierte Strategien für stärkere Familienmarken.
- Family Facts – Wir fragen Kinder. Direkt. Als Einzige im DACH-Raum.
- Family Creation – Exzellente Kreation für Produkte, die sich millionenfach verkaufen.
- Family Digital – Digitale Erlebnisse, die Familien wirklich nutzen.
- Family Social Media – Reichweite mit Relevanz - nicht nur Impressions.
- Family Audio – Podcasts, Hörspiele und Audio-Branding für Kinder und Familien.
- Family Media – Weniger Streuverlust, mehr Wirkung im Familienmarkt.
- Family Education – Bildung und Marke verbinden - glaubwürdig und wirksam.
- Family Sales – Kinder, Eltern und Familien exklusiv erreichen - über eigene Medienmarken und Kanäle.
THE LEAGUE
KB&B is a founding member of THE LEAGUE, a European network of independent family marketing agencies in 12+ countries including London, Madrid, Paris and Milan – so international brands get local family insight everywhere they operate.