KB&B | FAMILY FACTS
Market research for kids & families: Understanding and successfully reaching out to your target group
With over 20 years of experience and an exclusive panel of over 30,000 participating children & parents, we provide well-founded, representative insights — based on targeted surveys tailored to your brand.
Our approach combines deep understanding of the target group with holistic advice
From developing your market research strategy to careful data collection to targeted analysis and deriving actionable recommendations.
Understand children and families like never before — with Germany's leading experts for market research & strategy in this segment.
Why KB&B?
The market leader in Child & family market research
Comprehensive experience
Many years of project experience and deep understanding of the market and consumer context — we know the benchmarks and implement well-founded analyses based on them.
Direct access to the target group
Surveys of children and families that integrate differentiated opinions from buyers and users and provide you with the most relevant insights.
Holistic advice
Advice that goes beyond mere figures and provides you with concrete, actionable recommendations for your market success.
Exclusive database
More than 30,000 participating children & parents for meaningful, representative studies and quick results.
Individual customer orientation
Tailored surveys that are specifically tailored to your needs, supported by our MAFO infrastructure, including legal compliance.
Our Market research services
Our expertise goes beyond providing data — we support you holistically throughout the market research process. Each service is designed to provide you with direct, practical answers in order to optimize your communication and marketing strategies in a targeted manner.
Consulting & conception
Analysis of your specific challenges and tailor-made development of a market research strategy.
Quantitative market research
Statistically valid results through representative surveys.
Qualitative market research
Methods such as interviews and focus groups provide deep insights into the behavior and emotions of the target group.
Special methods for children
Playful and visual survey techniques on equal footing that comply with ethical standards and provide valid results.
Parent surveys
Analysis of family dynamics and decision-making processes to obtain well-founded insights into purchasing decisions and brand perception.
Data analysis & interpretation
AI-based data analyses that are converted into concrete recommendations for action.
Individual customer surveys
Adapted to your specific requirements and supported by our experience in marketing for children and families.
Comprehensive infrastructure for market research
We provide the entire technical and legal infrastructure, including GDPR-compliant data storage and analysis.
Holistic data analysis & consulting
Interpretation that is geared to your strategic goals and recommendations for action for sustainable success.
Exclusive data source for your research — representative & quickly ready for use
With KB&B | FAMILY FACTS get access to a comprehensive pool of over 30,000 participating children & families. Thanks to our established MAFO infrastructure, surveys can be carried out quickly and cost-effectively.
The high data quality enables you to make well-founded decisions and tailor your marketing strategies specifically to the needs and wishes of your target group.
rapidity
Quick surveys and results through our existing infrastructure.
Wide range
Over 30,000 participants from Germany, especially children and families.
High data quality
Minimal need for data cleansing, maximum reliability.
cost savings
Efficient processes enable a optimal use of your budget.
Our studies — Unique knowledge about children & families
Our market research is based on a wide range of studies, which are continuously updated. In this way, we gain a comprehensive understanding of children and families, which we make available to our customers in practical insights.
Success stories of our customers
What we explore for you can
We answer your most important questions through specialized market research approaches in various areas:
More than data — We deliver effective results
With KB&B | FAMILY FACTS We offer market research based on a deep understanding of the needs and behaviors of your target group. Our market research is designed not only to provide data, but also to provide valuable insights for your decisions.
We support you with clearly understandable results that can be directly translated into measures.
Holistic process
Our approach is more than just providing data — we support you at every stage with comprehensive advice tailored to your brand. Our surveys are practice-oriented and provide you with insights that flow directly into your strategic decisions.
Tailored solutions
Individual research solutions that are precisely tailored to your target group in order to provide relevant, actionable insights and specifically support your market success with children and families.
Action-oriented results
Clearly understandable insights that can be integrated directly into your strategy to make effective decisions in marketing for children and families.
Your point of contact for successful market research
Malte Pingel
With extensive experience in the area of child and family research, our Head of Research and his team are available as your point of contact.
Start your successful market research project now
and secure your marketing investments!
Latest news from our market research
FAQs
Your questions — our answers
Children need special methods that match their level of development. We use playful and visual techniques to achieve valid and ethically justifiable results.
Our many years of experience and panel provide you with specific insights that you won't get from generic market research agencies.
We start with a consultation, develop an individual research strategy, carry out the data collection and present you with clear recommendations for action.
Thanks to our strategic and practical background, we understand your needs better and deliver targeted results that you can implement directly.
Yes, strategic advice can be booked with us as a separate service. However, our market research is already providing results with strategic added value that help you make decisions.
The duration depends on the size and complexity of the project. Thanks to our efficient processes and existing infrastructure, we can implement many projects within just a few weeks.
