The podcast trend is reaching children's rooms

Podcasts aren't just for adults anymore. In Germany, children particularly enjoy listening to formats on topics such as games (51%), music (43%) and comedy (39%). Short stories, adventures and bedtime stories are also popular. 89% of children mainly use podcasts at home (hearooz.de).

An outstanding example is the “CheckPod” with checker Tobi, produced by Bayerischer Rundfunk. In each episode, three questions about a topic of knowledge are examined together with a child — supported by experiments, experts and a clever database. At the end of each episode, Tobi shares a personal secret, which further strengthens listener loyalty. Topics range from natural phenomena to figures and social issues such as flight or democracy.

HEAROOZ: Tailored audio formats for kids and families

As a specialist agency for marketing for children and families, KB&B recognized the potential of audio formats early on. Successful projects have already been implemented with the HEAROOZ audio unit, including:

• WHAT IS WHAT — The podcast: Based on the well-known book series, this podcast offers exciting stories and facts for children and parents.
• Hear yourself fit!: In cooperation with the Children's Health Foundation, topics such as nutrition and health are taught in a child-friendly way.
• The little ICE & its fantastic adventures: A podcast from Deutsche Bahn that takes children on exciting trips.

With over 300 episodes and 200,000 monthly listeners, HEAROOZ a wide range of content for different age groups.

Conclusion: Audio formats as the key to marketing for children and families

The development shows that podcasts are an effective means of reaching children and families. They offer brands the opportunity to deliver content in an authentic and entertaining way. With the right strategy, audio formats can become a central part of the marketing mix.

KB&B | FAMILY AUDIO is available as an experienced partner to develop and successfully market tailor-made audio formats. Whether it's education, entertainment or brand communication — we get your message to the ears of your target group.

For further information and advice, please feel free to contact us directly.