Digitalization offers a wide range of opportunities to present brand stories in an innovative way. One example of this is the children's podcast “Der kleine ICE & seine fantastische Abenteuer”, developed on behalf of DB Fernverkehr AG. This podcast expands the storytelling universe of little ICE and shows expertise in child and family marketing.
Project development
The journey began with brainstorming and conception to create an engaging and informative listening experience. The aim was to convey values such as friendship and community and to promote the creativity and imagination of young listeners. Supported by an experienced team, a script was created and a professional audiovisual implementation was carried out.
Content and design
The episodes offer exciting and educational trips into the world of small ICE. Based on the successful comics from “LeseLok”, the popular children's magazine published by Deutsche Bahn Fernverkehr, the stories were produced as classically staged radio plays with experienced speakers and an elaborate sound presentation.
Exclusive pre-release
The podcast was released exclusively in Radio play player presented by our partner SONY Music and is very popular even before the public release.
Distribution
Once officially released, the podcast will be available on well-known podcast platforms such as Spotify, Apple Podcasts and Amazon Music, ensuring broad accessibility and reach.
Relevance of podcasts for kids
Podcasts open up a world of discovery and creative imagination for children.
In contrast to visual media, they challenge listeners to paint pictures in their heads and thus promote their imagination and creativity.
“Little ICE & His Fantastic Adventures” combines entertainment with education by telling exciting stories, while at the same time imparting knowledge about the world of trains and stations. In addition, podcasts allow flexible listening sessions — whether on long train rides, relaxing at home or as a companion before bed.
By providing a child-friendly podcast, a meaningful and enriching media option for families is provided that engages children in an entertaining and informative way.
Podcasts such as “Little ICE & His Fantastic Adventures” build a bridge between entertaining storytelling and educationally valuable content, making them a relevant and valuable resource in modern family life.
